Welcome to Squawk
Squawk all started with my desire to have something different from the current Internet marketing news sites we’re all accustomed to. I wanted something without so many ads, popups and distractions. I...
View ArticleWhy Inbound Marketing is Incomplete Marketing
A few years ago, Brian Halligan and Dharmesh Shaw published a book called Inbound Marketing. The book’s title was promoted as a new industry term that represented the evolution of online marketing....
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AJ Kohn explains Google+, authorship and ponders the future of social media
AJ Kohn hit my radar about the same time Google introduced Google+ (G+). While I had significant interest in what Google was doing in the social space, it paled in comparison to AJ’s enthusiasm....
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Dear Social Media Managers: It’s Time To Grow Up
Listen. We need to talk. I wasn’t going to say anything, but it’s time. Birds, bees, etc. Don’t be embarrassed – everyone goes through this. Yes, you’re totally normal. I know social media puberty is...
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Good: Funny 404 Error Pages. Great: Profitable 404 Error Pages.
A 404 Page Not Found error usually is the last thing you want your site to serve up. But what if visitors being served a 404 error aren’t guaranteed to leave your site in frustration? Good 404 pages...
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29 Ways to Use Remarketing (And How to Get Started)
I get excited about the strategy of remarketing. A prospective client flew down to Houston to meet with me a few weeks ago. I rambled on about search networks, display networks, social network...
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Why SEOs Should Get Sites Banned
When Google announced the roll-out of Penguin 2.0 last week, it triggered a string of events nearly as reliable as the instinctive flocking of the salmon of Capistrano… Thus began the time honored...
View ArticleThe Brutally Honest Truth about Ghostwriting
From September 2011 until June 2012 I wrote more than 220 blog posts. These weren’t pushover posts. We’re talking, on average, 1,400 words per article. A few were in the 4,000 range and one was more...
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Why BuzzFeed Doesn’t Need Google
BuzzFeed is a popular website that aggregates viral content from around the web and produces a few original features in between. BuzzFeed focuses on social shares instead of search, and there’s some...
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The Problem With Infographics and SEO (and How to Fix It)
When it comes to SEO, infographics suck. They always have. It’s not because they’re overused, or done poorly (though some of that is true). It’s not because Matt Cutts warned about devaluing links....
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DuckDuckGo: The Slow Waddle of Progress
I always root for the underdog. I find an absurd glee in imagining scenarios that end with the underdog carrying a trophy around while being showered in confetti or cheap beer. And since the NSA leaks...
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A Call to Internet Marketers: Stop Stealing Content
Internet marketers, we need to talk… For as long as I can remember we’ve been telling people “content is king” and to “create amazing content.” We’re now in the age of “content marketing” (which is...
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Why We’re All Failing Our Customers – And How To Fix It
How many times have you contacted a bank/airline/retailer/software provider with a question only to be deflected to some other department? You get there only to have to start from scratch and explain...
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Are SEOs Selling Out to Google?
SEO gets more difficult. PPC is easier. Google opportunism pays. Are we following the mainstream, aka the path of least resistance? For almost a decade I have compared SEO to getting a driver’s...
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The Digital Divide: Marketing to Non-Techies
If you’re reading this, you probably work in Internet marketing in some capacity. But when you get together with family and friends, do you get asked questions about defining an audience or creating...
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The Big Comeback: Why Social Media Didn’t (And Won’t) Kill Blogging
Just a few years ago there was a lot of talk about how blogs would be abandoned for Facebook and other social channels. But new data shows that blogging is celebrating a comeback and actually yields...
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How Google is becoming the new AOL
If you’re younger than 30, what you’re about to read next may shock you. In the mid-’90s, AOL was the Internet for most people. AOL provided dial-up access that connected you to its walled garden. It...
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On SEO Outing
Recently, another blog post “outing” a website for poor SEO practices went viral. Not only was a well-funded startup left looking bad, but its founders made excuses for their tactics, outing six other...
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Interview with SEO’s Google Patent Watcher, Bill Slawski
Bill Slawski and I share a path that’s very familiar for many SEOs. We both started out pursuing a completely different profession, but through happenstance found ourselves building, optimizing and...
View ArticleSquawk Podcast: Episode 1
Welcome to the inaugural Squawk Podcast. I’m Jon Henshaw, co-founder of Raven Tools and the editor of Squawk. I’ll be giving you a quick run down on all the things that happened in the Internet...
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